When word got out that the new CEO of global brand Wolverine - boots, shoes and apparel (not Hugh Jackman from X Men) was coming to visit Wolverine’s HQ in London, in just 5 weeks, a small gasp could be heard from across the pond. The London office was looking a bit tired and the ‘common parts’ areas required a refresh and re-brand to bring this much used space in line with Wolverine’s ambitions. Not only to inspire all staff and impress clients but also to unite the brands underneath the Wolverine umbrella.

We were called in to help and in this super tight timeframe we created a stylish new-look reception area, break out space and meeting suite, incorporating their well known high street shoe companies such as MerrellCATSauconyHush Puppies...

Working alongside our mentor David Worthington and talented illustrator James from Brilliant Path, we designed bespoke illustrations using the most iconic shoe design from each brand within the new wall graphics, a timeline wall using acrylic and stunning new lighting, allowing the space to showcase Wolverine’s 15 individual products.

We had fantastic support from the graphics production company VGC Colourlink, contractor MJ Ferguson and interior furniture supply company Office Blueprint.

To think that back in 1883 Wolverine made the original boots that helped build the railroads, erect skyscrapers, and expand highways across America. Our new design for Wolverine’s London home made the CEO smile straight away when he walked into the space for the very first time.


  • Accelerated project delivery
  • Brand consolidation
  • Bespoke illustrations
  • Lighting
  • 6,000 sq ft
  • £70K fit-out

Press Feature

Premises and Facilities Management in May 2015 wrote a feature all about 'How a redesign changed the London HQ workspace' for Wolverine. To read the full feature download the PDF document and skip to page 26.