We were delighted to be part of this focused debate about ‘Creativity‘ especially in this crazy modern world, where the ‘Want Brain’ seems permanently switched on. Thank you to FX for inviting Co-Founder and Director Adam along to form the panel and to share his thoughts. Below is an extract from the discussion and to read the full article please follow the link.
The pressure on us all to be creative is arguably greater today than it has ever been. Expectations from clients and consumers alike continue to rise, while the pace of change in architecture, design – and society as a whole – means that demand for the ‘new’ is always high. It is against this backdrop that FX invited a panel of designers, architects and developers to take some time out to stop and think about some of the fundamental issues at the heart of their creative world.
Adam Burtt-Jones, director and co-founder of Burtt-Jones & Brewer, pointed out that sometimes it is a lack of certainty that can sometimes provoke a creative “leap of faith”. ‘It can be about the correlation between the concept and knowledge. There can be a lack of knowledge of a certain area, and without the data to fill that gap you have to go with your instinct to work out the right route to take. Similarly, it can sometimes be a case of presenting ideas to clients and telling them not to think too hard about it, but just to explain how they “feel” about it. There is an in-built knowledge inside us all that just knows when something is right, and that transcends any data gaps.
‘In some ways, the scientific approach is ground-up, whereas the process of creativity is top-down. Creative people filter ideas down until it all fits together, while scientists build it up the other way, and yet they can often arrive at the same – or similar – points.’
